When you let OTTO do your SEO, you'll see improvements in website authority, content quality, technical performance, and user engagement across your websites. Leading to maximum organic traffic results for your brands of agency clients.
11 articles
Schema markup defines how search engines read and organize information on web pages. Schema markup adds structured labels to content, such as business details, products, and articles, so machines can understand what a page contains. As large language models (L
Large language models (LLMs) cite external domains constantly. LLMs repeat these citations across many industries, but the industry distribution behind these citations remains unclear. Citation patterns matter because they influence credibility, source diversi
Large language models (LLMs) reference external URLs to ground their answers. URL freshness measures how recently a cited page was published relative to the moment the model produced the response. Freshness reveals whether the model draws from new material or
“Cultivate visibility because attention is currency.” These are some wise words from Chris Brogan. Although he didn’t have search visibility in mind when he said this, his logic applies to how often and where a website appears in search engine results. The mor
Have you ever wondered do outbound links help SEO? The short answer is yes! When used the right way, outbound links can be a key part of your strategy. If you’re not familiar with the term, outbound links are links that connect your site to another website. Fo
One common issue that often goes unnoticed and can impact your search engine rankings is the presence of orphan pages. These pages, isolated from the rest of a website due to a lack of internal links, can negatively impact a website’s visibility and hinder its
The HTML href attribute is a powerful tool that helps you create links to other web pages. It’s one of the most important elements of web development, and it’s used to create links between web pages. It’s easy to learn and can be used to create simple or compl
As SEO is becoming an increasingly important factor for success, developers need to understand the common issues that can arise when coding with JavaScript (JS). Unfortunately, many developers struggle to ensure that their JavaScript-based sites are properly o
The site auditor tool in your Search Atlas dashboard will check for analytics tracking and visual analytics tracking. If the site auditor does not find analytics tracking on your pages, it will flag their absence as an issue in your site audit report. What Doe
Using CSS is a helpful way to achieve better SEO performance. These files can help you optimize your website by making it easier for search engine crawlers to find, understand, and index your website. Keep reading to learn how to use CSS for better SEO perform
One of the debated topics among marketing professionals is the role that content length plays in search engine performance. Many SEO experts argue that longer content is better, and rightly so. There is a breadth of research that shows a direct correlation bet
